Google analytics have proven that about 75% of users do not scroll past the first page of the search engine. Additionally, the first three search results get around 60% of all traffic from a particular web search.
Search Engine Optimization allows your content to rank higher in search engine algorithms, which in turn increases the exposure rate of your content.
All online businesses have taken to using SEO-friendly content to their advantage by applying digital marketing tactics to online content to sell their products or services.